About
Established in 2004. LATUX attribute their success to constant attention to the quality of each and every product sold. Quality products bring customers back, contributing to the company’s ever-increasing market share. A large portion of our customer base comes from the referrals of very satisfied customers. They welcome you to take advantage of a highly professional team dedicated to meeting your needs.
I developed to be a multiple purpose quality brand, servicing diamond tools, porcelain pavers, and epoxy flooring systems.
Strategy
Latux had already grown its diamond division throughout the years but was only recently unlocking its full potential with digital marketing. That being said the company established two complete subdivisions, these being Latux Porcelain Pavers & Latux Epoxy. With one company at 60% of its potential and the other two just starting from scratch we faced multiple situations that halted the brand as a whole.
I raised awareness and reach of the multiple platform brand by developing branding, company brand regulations, individual sites, and social media to identify them as sister companies, but without merging them in the eyes of the public. Both the new companies would draw attention and legitimacy from the main one until they finally developed their clientele; therefore, providing a full brand motto "Quality Inspires Loyalty". The brand Latux afterward launched on its three company endeavor and still provide the highest quality the market has seen up to date.
Branding For Subdivisions
Sharing the branding process for both subdivisions will also provide further insight into how I evolved them to "look" and "feel" similar to the Original single company while establishing the new identities.
LATUX Porcelain Pavers
LATUX Epoxy & Flooring
